Already built for TradeHTC
I spent the last 72 hours building something that could add an extra
$100k
per month to TradeHTC through a VSL funnel.
0:00
0:00
1.5×
1×
1.25×
1.5×
2×
See the deliverables
Here are the
sample deliverables:
The funnel
02
tradehtc.com/htc
01 · Sales page
VSL sales page
The page that explains HTC before it asks for anything, with the application built in as a popup.
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tradehtc.com/htc/thank-you
02 · Thank you
Thank-you page
What an applicant sees next, so they turn up to the call already sold.
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VSL script
01
script · 8 beats
8 beats · word for word
VSL script
The whole video written out, hook to close, built on the three HTC conditions.
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Ad creatives
03
instagram.com/jack0nomics
01 · Static
Static ad
The HTC promise as one image, sat in the Instagram feed where his audience already is.
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scripts · 5 angles
02 · Video
Ad creative scripts
Five hooks, one angle each, all pointing at the same VSL.
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instagram.com/jack0nomics
03 · Carousel
Carousel
Seven slides, blown account to first payout, swipeable inside the phone.
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Email sequences
03
sequence · 6 emails
01 · Opted in, not applied
Opted in
Six emails for the lead who answered the four questions and then went quiet.
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sequence · 5 emails
02 · Applied, no call
Applied, not booked
Five emails for the ones who applied and never picked a time.
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sequence · 6 emails
03 · Booked to call
Pre-call
Six emails that walk a booked applicant to the call already sold.
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Case studies
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